Supergoop!
What About Winter?
When it’s beach day, sunscreen is on the packing list. But what about on a snow day? Whether you’re skiing, building a snowman, or sipping hot cocoa with your friends, SPF is necessary, no matter the season. Supergoop! cares about wearing sunscreen every single day, and we want that to become a habit for everyone.
Introducing What About Winter?, a social media campaign highlighting the benefits for wearing sunscreen in winter. Posts would appear on their Instagram feed during the holiday season.
Social Media Feed
I designed the look and feel of this campaign by incorporating the brand colors and products. I also designed custom skiis and worked with the photographer to find models and locations where we could shoot the content.
BYU Adlab | Spec Ad
Art Director: Sara Jane Leonard
Photographer: Maggie Broadbent